Africa’s premier event for sustainable food and conscious living announces its 2026 dates, a new venue in Johannesburg, and unparalleled opportunities for businesses and consumers.
The Good Life Show, Africa’s leading event for sustainable food, beverage, and lifestyle, is proud to announce its sixth-annual return in 2026. As the continent’s only event of its kind, the show serves as a vital platform for businesses in the booming sustainable, plant-based, and wellness markets, connecting them with influential buyers, investors, and conscious consumers.
The 2026 event will take place in two cities:
- Cape Town: May 29–31 at the Cape Town International Convention Centre.
- Johannesburg: September 18–20 at its new, world-class home, the Sandton Convention Centre. Located in the heart of Johannesburg’s financial hub, the new venue offers enhanced accessibility and a vibrant central location to attract a high-value audience.
A Hub for Innovation and Connection
The Good Life Show is a definitive marketplace that brings together premium brands and innovative experiences to drive growth and collaboration across Africa’s wellness economy. It offers a unique opportunity for attendees to:
- Engage with Key Players: Network with industry leaders, suppliers, and peers from across Africa and globally.
- Discover Innovative Products: Sample and purchase from hundreds of high-quality plant-based, organic, and sustainable brands, including alternative proteins, functional foods, and eco-friendly products.
- Access Market Insights: Stay informed on the latest industry trends, debate challenges with peers, and conduct research in a focused environment.
- Forge New Partnerships: Facilitate matchmaking, partnerships, and essential connections with retailers, distributors, and investors.
An Engaging Experience for All
The show caters to both trade buyers and the public, providing an enriching and immersive experience for anyone passionate about conscious living. Highlights include:
- Interactive Demonstrations: Watch top chefs showcase delicious, healthy, and clean “better for you” recipes in the Good Life Kitchen.
- Masterclasses and Talks: Participate in hands-on sessions and hear from experts on food systems, healthy living, and conscious consumerism.
- Product Launches: Discover new start-ups, experience the latest product innovations, and take advantage of exclusive offers.
Become an Exhibitor
Innovative brands are invited to join the sustainable wellness event of the year to build brand equity and connect with distributors. To secure your stand or become a partner, visit www.goodlifeshowafrica.com.
Heidi Warricker, Live Events Director, comments: “This is more than an event—it’s an indispensable business platform driving trade growth, innovation, and connection across Africa’s sustainable and wellness economy. We are calling on brands, producers, and suppliers to join us as exhibitors and take advantage of the unrivalled opportunities this show offers. The Good Life Show is where Africa’s wellness momentum comes to life.”
Meet some of the innovators at the Good Life Show who are creating a healthier and more sustainable future here.