It is time to give indigenous African foods the spotlight they deserve. These ancient crops and plants (think iron-rich grains, nutrient-packed roots, and bold heritage plants) have been nourishing African communities for centuries. But here is the best bit: they don’t just belong in history; they are the future of food.
Packed with incredible nutrition, these naturally climate-smart indigenous foods are bursting with flavour and are the ultimate power players for your plate and the planet.
At The Good Life Show, Johannesburg, you can dive into this rich world of wild, wonderful African ingredients that are being reimagined by passionate local producers. Among the stars is African Marmalade, a trailblazer that’s turning indigenous crops into delicious, sustainable, and authentic delights, and Lungilicious, a proudly South African company specializing in the production of innovative, indigenous plant-based products.
Both these brands are on a mission to take these bold flavours from the fields of Africa right into your kitchen and onto your plate.
Siphiwe Sithole from African Marmalade says: “Eating indigenous African food means you care about the planet, the ecosystem, your roots, the present and the future. These are not just ingredients, but they are part of a living heritage. When you choose African-grown, indigenous crops, you are honouring generations of knowledge, supporting biodiversity, and reducing the carbon footprint of what’s on your plate.”
This is your chance to discover the magic of our roots in fresh, exciting ways, whether you are a foodie, a wellness seeker, or just curious about what real African flavour really means.
So go snack, sip, and celebrate the incredible bounty of indigenous foods and the stories behind them.
Ready to taste Africa’s future?
Book your tickets now — The Good Life Show is waiting.
SHOW DATES 2025
- Johannesburg: 1 – 3 AUGUST – Kyalami International Convention Centre
This highly anticipated event will once again celebrate the evolving plant-based, natural, and organic industries. With the wellness sector experiencing consistent global growth, the Good Life Show continues to support small businesses in these rapidly expanding markets. Notably, the plant-based market is expected to grow by an impressive $13 billion by 2026.
Get ready for bags of fresh and fun-filled experiences at the 2025 Good Life Show. Now in its 5th year, SA’s best food, drink and conscious living event and largest event of its kind in Southern Africa is back with even more exciting high quality and innovative products, experiences and surprising content.
Whether you are sourcing delicious and exciting food and beverages, new wellness products, or discovering eco-friendly and conscious living ideas, The Good Life Show has something for everyone. There will be innovative products to try, chef demos, mixology sessions, hands-on Masterclasses, expert wellness advice, insightful industry talks and activities that will leave you feeling not only inspired, but motivated and empowered. Join us for the most unique culinary, health, wellness, and sustainability event of the year.
Visitors can meet some big name local and international chefs and discover products and services in an entertaining, engaging and informative way.
Aimed at anyone with an interest in food, health, wellness, the environment or more conscious living as well as trade professionals (retail and foodservice) looking for innovative high-quality products, The Good Life Show will feature thousands of high-quality and innovative food, drink and conscious living brands and products available in South Africa right now.