The shift toward sustainable clothing production methods are a testament to the growing awareness of the need to protect our planet while still celebrating the artistry of fashion. These local designers are reshaping the industry by embracing ethical practices, proving that style and environmental responsibility can go hand in hand.
Sitting Pretty
Sitting Pretty champions environmental awareness and ethical trading. Its dedication to sourcing only natural fibres and its commitment to steering clear of polyester, ensures that every garment is as kind to the planet as it is stylish. In addition to this, the label embraces a circular approach to its production process. Offcuts of fabric are not wasted; instead, they are thoughtfully repurposed into accessories such as bags for shoes, headscarves, and scrunchies.
Hannah Lavery
Hannah Lavery is rooted in the slow fashion movement. Each piece is designed to fit and flow with the changing seasons rather than following trends. The brand uses all-natural, plant-based fabrics, emphasizing quality and sustainability. With versatile styles available in linen, bamboo, and rayon, the label offers a range of options that combine eco-friendly materials with practical design.
Lukhanyo Mdingi
Lukhanyo Mdingi’s aesthetic is defined by a warm, earthy colour palette that exudes luxury. Working predominantly with locally sourced natural fibres including wool, silk and mohair, this designer not only highlights the richness of indigenous resources but also ensures that his creations are rooted in sustainability and authenticity.
Daisie Jo
At its core, Daisie Jo embodies the principles of mindful creation and mindful consumption. Each one-off piece is distinctive, featuring bold silhouettes, impeccable embroidery and hand-painted details. Every garment is made from scratch in the studio, ensuring that there is no excess waste or overproduction.
Sinidiso Khumalo
Sindiso Khumalo is a Cape Town-based designer and social activist whose clothing label is inspired by African history. Her collections are produced in collaboration with NGOs and small workshops in South Africa and Burkina Faso, where unique handwoven and hand-embroidered textiles are created. These partnerships not only support local artisans but also ensure that each piece is crafted with care and authenticity.
Sefli
Selfi places transparency at the forefront of its operations. Online, the brand provides a clear outline of their sustainability efforts, including a comprehensive fabric library that details all the natural fibres used in their collections, and offers a fabric care guide to help customers extend the life of their clothing.