It would be intense, like no other blue. A radical colour that could leave the trail of a scent.
This new perfume would be called BLEU DE CHANEL L’EXCLUSIF: a concentration of all desires, visions, and new beginnings.
This new BLEU would know no limits or summary. Elusive. Exceptional. It would be the threshold and what lies beyond. It would swallow up the horizon with its immensity.
This BLEU would be whatever precedes a daring act. It would be both the impulse and the achievement, well beyond the finish line. Where the eyes fail, only it would see. Looking forward, always. Focused. Unsurpassable. Majestic. This BLEU would be all the blues, and yet there is only one. That of CHANEL.
MAJESTIC, INTENSE, SOPHISTICATED.
With this fascinating new creation, Olivier Polge pushes the boundaries of masculinity.
BLEU DE CHANEL L’EXCLUSIF is the ultimate expression of BLEU DE CHANEL.
The bottle’s silhouette captures the infinite. A perfect square.
BLEU DE CHANEL L’EXCLUSIF | R5 375 (100ML) – R3 805 (60ML) | Available at CHANEL Fragrance and Beauty Boutiques