The hottest hospitality trend for 2025? Hotels that aren’t just places to sleep—but destinations in their own right. Today’s travellers are no longer satisfied with a bed and breakfast; they want immersive spaces where culture, community, and innovation come together under one roof. Nowhere is this transformation more evident than in Rosebank, as Hyde Johannesburg redefines what it means to ‘Work, Stay, Play.’
Set within The Bank—a striking mixed-use development—this hotel is creating a dynamic urban hub where locals and visitors connect over food, business, wellness, music and more.
“As the first Hyde property in Africa, we’re bringing the brand’s lively, bohemian-luxe approach to hospitality into the heart of Rosebank,” says General Manager Jessica Redinger. “And while Hyde’s
roots can be traced back to LA’s Sunset Strip, we’ve managed to blend art, music, dining, wellness and work to create a uniquely South African experience.”
Part of the magic is Hyde’s commitment to genuine community engagement. The hotel’s 131 rooms, including VIP and Platinum Suites and a 52-square metre Headliner Suite, represent just one facet of a broader ecosystem designed to serve both visitors and locals alike.
“Being part of this development and transformation has been incredible,” adds Redinger. “We’re part of something that works just as well for out-of-towners as it does for locals—whether you’re here for business, sundowners, or a weekend staycation.”
Proud Mary, a destination in its own right, sums up the property’s personality beautifully. This all-day eatery (and recent nominee for the Best Bar in the South Africa Restaurant Awards) is a local favourite for coffee, breakfast, lunch or dinner. The décor is stunning, the menu celebrates South Africa’s culinary prowess, and the restaurant flows beautifully (and proudly) into other spaces, including the NPF (Nose, Palate, Finish) Tasting Room—for those keen to enjoy a carefully curated whisky and spirit
tasting experience.
The integration of Workshop17’s co-working spaces has also transformed the precinct. This modern coworking hub caters to everyone from hybrid workers looking for a vibey and creative change of scene to business travellers looking for a quiet or private space to work and connect. As Redinger explains, locals, visitors and Hyde guests have easy access to Workshop17’s hot desks, meeting booths, coworking spaces, private meeting rooms, and café—helping to foster a dynamic business community within the development.
For Redinger, The Bank has become the destination for both business and leisure travellers looking for ‘life outside a hotel room’.
“Our private gym, complete with cardio, strength and stretch spaces, meets the wellness needs of guests, while our love of local art, music and design enhances the entire stay.”
Rosebank itself plays a crucial role in the development’s success. The suburb has evolved into a sophisticated urban village, where art galleries and boutique shops create a vibrant streetscape. The area’s transformation reflects a broader trend in urban development, where mixed-use properties serve as catalysts for community growth and cultural expression.
Each of The Bank’s tenants play a role here, becoming part of the suburb’s social fabric alongside their close neighbours in Rosebank Mall, The Zone and along the streets and avenues.
“Gone are the days when travellers wanted a quick overnight stay at OR Tambo. Guests want to enjoy Johannesburg whether they’re in town for business or pleasure,” says Redinger. “Our neighbours and partners put together regular events, including tastings, music launches, street festivals and DJ sets, which appeal to both hotel guests and local residents. Running groups enjoy club runs from just outside our door, pedestrians grab their coffee fix, and businesses use Workshop17 for their meetings
or events.”
It is an exciting take on urban living. One which uses an integrated approach and natural flow between lobby, lounge, restaurant, event and co-working spaces to create something special—a place where people can live, work, stay and experience an altogether different side of Johannesburg.
As Rosebank continues to grow as one of Johannesburg’s premier districts, The Bank’s innovative approach to mixed-use development sets a new standard for urban living in Africa, proving that thoughtful design and community integration can create spaces that truly enhance city life.
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24 Cradock Ave, Rosebank
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