$13m boost for purpose initiatives across the globe – Africa to benefit
Darrell Wade, Chairman and Co-Founder of Intrepid Travel, says, “Giving back to the communities we operate in has always been at the heart of Intrepid Travel. Our ‘Purpose Beyond Profit’ commitment is not new, but it’s more important than ever. The “Purpose Beyond Profit” pledge represents a significant investment in African communities, with funds directed towards projects that address critical social and environmental challenges. By going beyond traditional philanthropy and tying its contributions directly to its financial performance, Intrepid is ensuring a sustainable and growing impact over time.
Intrepid Travel, the world’s largest adventure travel company, is reaffirming its longstanding commitment to “Purpose Beyond Profit,” dedicating 1% of its annual revenue to purpose driven initiatives globally, with a significant focus on Africa. This ongoing dedication reinforces Intrepid’s deep-rooted belief in responsible travel and creating positive change in the communities it operates in.
Transparency and accountability remain paramount. Intrepid Travel provides regular updates on the progress and impact of its
purpose-driven initiatives, encouraging customers, partners, and the wider travel community to engage and support these critical projects. It exemplifies our dedication to driving positive change in Africa and beyond, setting a benchmark for corporate social responsibility in the travel industry.”
Intrepid’s purpose-driven initiatives in Africa encompass a wide range of areas, including education, healthcare, women’s empowerment, and environmental conservation. The company actively collaborates with local organisations and communities to identify and support projects that deliver measurable and sustainable impact. “Our ‘Purpose Beyond Profit’ commitment is not just about giving back; it’s about creating a more sustainable and equitable future for Africa. We hope to inspire other companies to follow our lead and make a genuine commitment to driving positive change,” Wade adds.