Redken Launches Acidic Colour Gloss Range in South Africa, Transforming Haircare with Cutting-Edge Technology

Acidic Colour Gloss Range

Redken, a global leader in professional haircare, is proud to announce the arrival of its highly anticipated Acidic Colour Gloss range in South Africa. This innovative line of salon-inspired haircare products is designed to ignite your inner shine and prolong your hair colour, setting a new standard for vibrant, healthy-looking hair.

The Acidic Colour Gloss range is powered by advanced technology, featuring acidic pH formulas enriched with amino acids and vitamin E. These unique formulations offer superior protection against colour fading and dullness caused by environmental factors such as water and heat. By infusing essential hydration and sealing the hair cuticle, the products deliver a glass-like shine that enhances the overall look and feel of coloured and glossed hair.

Key products in the Acidic Colour Gloss range include:

  • Acid Colour Gloss Shampoo: A shampoo that extends colour vibrancy for up to 32 washes*, providing long-lasting shine and protection against fading. (RRSP – R460-00)
  • Acid Colour Gloss Conditioner: A glossing conditioner that intensely conditions hair, locks in shine, and extends salon-grade colour for up to 32 washes*. (RRSP – R500-00)
  • Acid Colour Gloss Heat Protection Leave-In Treatment Spray: A heat protection spray that shields hair from heat damage while adding shine and hydration. (RRSP – R750-00)
  • Acid Colour Gloss Activated Glass Gloss Treatment: A professional-strength glossing treatment that deeply conditions hair, leaving it with an intense, molecular-level shine for up to 3 days**. (RRSP – R770-00)

*System of Acidic Colour Gloss Shampoo & Conditioner
**Based on consumer tests, Acidic Colour Gloss Glass Gloss Treatment

To achieve optimal results, Redken recommends following the Acidic Gloss Multi Steps Regimen:

  1. Shampoo & rinse with Acidic Color Gloss Shampoo.
  2. Weekly, apply acidic color gloss glass gloss treatment at mid-lengths to the ends and leave for 5 minutes without rinsing.
  3. Layer Acidic Color Gloss Conditioner over the Glass Gloss Treatment and rinse thoroughly.

Spray Acidic Colour Gloss Heat Protection Leave-In Treatment on damp hair before styling.

“We are thrilled to bring the Redken Acidic Color Gloss range to South Africa,” said David Bolon, General Manager for L’Oréal Professional Products Division. “These products represent a breakthrough in colour care technology, offering salon-quality results in the comfort of your own home. Whether you want to refresh your hair colour or maintain its vibrancy, the Acidic Color Gloss range has you covered.”

The Redken Acidic Colour Gloss range is now available at select salons and online retailers across South Africa.