N3YH is excited to unveil its latest venture at the Art of Collaboration 2024, a prestigious event that seamlessly blends art, fashion, and culture. In the vibrant heart of Marrakech, amidst the pulse of the Medina and the tranquillity of its luxurious Riads, N3YH steps boldly onto this global stage, redefining what it means to collaborate and create.
A Vision Unleashed in Marrakech
At N3YH, they believe in pushing the boundaries of creativity and design, crafting garments that don’t just dress the body but express the soul. The Art of Collaboration 2024 offers the perfect canvas for their bold vision, a vision that thrives on innovation, authenticity, and the celebration of individuality. Here in Marrakech, where the old world meets the new, N3YH is not just
participating; they are narrating a story that merges tradition with modern elegance.
They have chosen Marrakech as their muse, a city that pulses with life and colour, where every corner reveals a new story. From the historic Medersa Ben Youssef to the contemporary luxury of the Nobu Hotel Marrakech, their collections are photographed against backdrops that reflect their ethos while blending elegance with adventure, luxury with comfort. Each location, whether it’s the enchanting Riad Dar Fannan or the mesmerising arches of Bahia Palace, brings a piece of Marrakech into the fabric of their designs, allowing them to showcase N3YH’s commitment to style that is as dynamic as it is timeless.
Crafting Stories Through Collaboration
Joining the Art of Collaboration 2024 means more to them than simply showcasing their latest collections. It’s about weaving together diverse artistic voices to create a tapestry that is richer and more vibrant than any single thread could achieve. They’re joining forces with like-minded brands and creators, each of whom brings their unique flair and vision. Together, they’re crafting stories that transcend fashion, stories that speak to a shared desire for boldness and originality.
The Essence of NY3H
N3YH stands for N3 Yoga House. Each piece in their collection is crafted with meticulous attention to detail, reflecting their commitment to quality and innovation. Their participation in this project emphasizes their mission to inspire boldness and creativity in fashion, encouraging their audience to embrace their individuality and express themselves freely. N3YH garments are locally and ethically produced in Cape Town, South Africa. The production of their aesthetic day-to-night outfits supports the slow fashion revolution as they are not only focused on creating trends for now but ensuring sustainable fashion in the future. They pride themselves on a zero-waste philosophy. The fabric waste is used to create matching baby rompers and other matching accessories. “Our fabrics are of soft feeling premium quality prints with natural, floral-inspired patterns. Exclusivity and quality trump quantity as our clothing is not mass-produced and is specifically designed to create a unique outfit for each body type.”
– Tanja Merlo-Wobmann, Founder of N3YH.
N3YH lets you look good, feel good and do good.
The activewear range is composed of recycled and sustainable materials to ensure a form-fitting, second-skin feeling outfit for when you are on the go. With unique, fashion-forward prints and versatile garments, you are enabled to be #activeinyourworld in style. Their sleepwear range makes you as comfortable as you are by day, but by night. With breathable organic bamboo fabric, you’ll be embraced by an ultra-soft matching ensemble to chill in style. Matching baby rompers are available in the same raw, soft bamboo material to create a matching set perfect as a gift to mums-to-be. The sleepwear sets can also be gifted to a close girlfriend or be a comfy treat for yourself.
A New Era of Collaboration
The Art of Collaboration 2024 represents a fresh approach to brand partnerships, where diverse talents and perspectives come together to create stories that transcend borders. This initiative not only showcases the finest in creative design but also positions their brands among the world’s most celebrated. For N3YH, this collaboration is an opportunity to enhance their global presence and connect with fashion enthusiasts worldwide.
A Collaboration with a Cause
They are honoured to collaborate with Melissa Nayimuli, the muse for this year’s Art of Collaboration. Melissa’s vibrant spirit and cultural depth perfectly align with the N3YH ethos. She embodies the fearless creativity and dynamic storytelling that inspire their collections. Together, they’re setting out to redefine what it means to collaborate in fashion, bringing diverse voices together to create something truly unique and inspiring.
Meet the Minds Behind the Magic
This spectacular initiative is spearheaded by a capable and dynamic creative team:
● Stephen Van Eeden: The founder of the Art of Collaboration, Van Eeden is renowned for his luxurious resort wear, red carpet glamour, and bridal couture. His vision for this year’s project was to create a narrative that transcends the visual and connects with the soul.
● Christine Le Roux: With her distinctive light editorial style, Le Roux captured the essence of love, joy, and human connections. Her photography is not just about images but about moments that tell a story.
● Paula Zapata: A film director and visual content creator with a rich background in photography and film, Zapata’s work for the Art of Collaboration 2024 is a study in authentic storytelling, where every frame is a chapter in a larger narrative.
● Maropeng Vushangwe: An International Canon Ambassador, Vushangwe’s work spans TV, film, and music videos. His approach to this project was to capture the spirit of Marrakech and the essence of each brand through the lens of his camera.
● Mariken Jansen van Vuuren: A leader in marketing and a principal brand strategist with a wealth of experience, Jansen van Vuuren ensured that the project was not just creatively inspiring but strategically sound, aligning each brand’s story with the
overarching theme.
● Tanya Vos: An international make-up artist known for her dynamic and energetic approach, Vos brought each look to life, ensuring that the beauty narrative was as strong as the fashion.
● Zethu Mseleku: A speciality hair stylist with a flair for the dramatic, Mseleku’s work added the final touch of elegance to each shot, completing the visual story.
Their combined expertise ensures that the content produced is visually stunning and resonates with diverse audiences, capturing the essence of luxury and creativity.
Global Exposure and Engagement
The collaboration has resulted in professionally curated content, including photography and videography, which NY3H will use to enhance their digital presence. This content will be shared across various social media platforms, increasing their brand visibility and engaging with audiences who appreciate innovative design and bold fashion statements.
Join NY3H in Marrakech
For more information and to follow NY3H’s journey in the Art of Collaboration 2024, please contact them at info@n3yh.com