Lancôme Unveils L’Absolu Rouge Drama Ink Semi-Matte Liquid Lipstick: A Bold New Era of Intense, High-Impact Beauty

Lancôme

Lancôme is proud to introduce the transformative power of L’Absolu Rouge Drama Ink Semi-Matte Liquid Lipstick. This revolutionary lip product represents a new chapter in bold colour expression, allowing women to make an unforgettable statement with every application.

The L’Absolu Rouge Drama Ink Semi-Matte Liquid Lipstick collection features an array of striking, highly-pigmented shades that exemplify ultimate intensity and drama. From classic reds and rich burgundies to vibrant pinks and enigmatic purples, each shade has been carefully curated to bring out the inner confidence and audacity of the modern woman.

At the core of this groundbreaking formula is its ability to provide a semi-matte finish that delivers an intense colour payoff without compromising comfort. The lightweight texture effortlessly glides on, offering precise and seamless application while maintaining a feather-light feel on the lips. Enriched with nourishing ingredients such as argan oil and vitamin E, L’Absolu Rouge Drama Ink ensures that lips remain hydrated, soft, and supple throughout the day.

L’Absolu Rouge Drama Ink Semi-Matte Liquid Lipstick was created for those who dare to embrace their authentic selves and demand attention,” says Lancôme’s Global Makeup Ambassador, Emma Smithson. “This collection empowers women to make a bold, unapologetic statement while feeling comfortable and confident, knowing their lips will remain beautifully saturated for hours.”

To celebrate the launch of L’Absolu Rouge Drama Ink Semi-Matte Liquid Lipstick, Lancôme has partnered with a renowned makeup artist, Sarah Brown, known for her fearless approach to beauty and ability to create captivating looks. Together, they have developed a series of tutorials and makeup inspiration showcasing the versatility and power of Drama Ink, inspiring women worldwide to embrace their individuality and express themselves through colour.

The L’Absolu Rouge Drama Ink Semi-Matte Liquid Lipstick collection is available from Edgars, Foschini, Truworths, Woolworths, Superbalist, takealot and Arc Stores and retails for the RRSP of R575-00