As we approach the end of 2024, local skincare brand Fundamentals Skincare continues to redefine the skincare landscape with its commitment to quality and affordable skincare. Founded on the principle that imperfect skin is perfect®, the brand has rapidly gained recognition for its multi-functional formulations that blend the best of research and science.
Natasha Davel, Brand Manager at Fundamentals Skincare said: “This year, the company has made significant strides in enhancing its product range, focusing on perfectly formulated active ingredients that deliver real results. The brand’s dedication to transparency as well as its mission to provide effective skincare that is accessible and affordable by most citizens has resonated with consumers, solidifying its place as a leader in the skincare industry.”
2024 saw the release of 21 new products from the brand that included a body scrub range, lip and eye care duos well as expansions to their Vitamin C range and even a hair removal option. The most recent launch are the 5ml starter kits that help customers trial products before purchasing the full size products as well as being the perfect size for travel these holidays.
Some of the Best-Selling Products of 2024 from the brand include:
- 2% Hyaluronic Acid: A must-have for hydration, this lightweight serum penetrates deeply to plump and moisturise the skin. Perfect for all skin types, it helps reduce the appearance of fine lines and leaves a dewy finish.
- 5% Ascorbic Acid: Also, a recent new launch, this potent vitamin C serum brightens the complexion while fighting free radical damage. Its stabilising formula ensures maximum potency, making it a favourite among those seeking a luminous glow.
2% Salicylic Acid: Ideal for acne-prone skin, this exfoliating serum gently unclogs pores and reduces blemishes without causing irritation. Customers have raved about its effectiveness in promoting a clearer, smoother complexion.- 10% Azelaic Acid: Known for its ability to brighten skin tone and reduce redness, this multi-tasking product is a game changer for those struggling with rosacea and hyperpigmentation.
- 0.5% Retinol: A favourite for its anti-ageing benefits, this gentle retinol serum encourages cell turnover and improves skin texture. Users appreciate its effectiveness in reducing the appearance of wrinkles and fine lines without the common irritation associated with retinol products.
- 15% Vitamin C: This high-concentration serum delivers a powerful antioxidant boost, helping to even out skin tone and enhance radiance. Its lightweight formula absorbs quickly, making it a staple in morning routines.
Commitment to Quality
Fundamentals Skincare prides itself on sourcing high-quality ingredients and conducting rigorous testing to ensure safety and effectiveness. The brand’s products are free from harmful chemicals and are cruelty-free, aligning with the values of conscious consumers.
“As we move into 2025, we are excited to continue our mission of empowering individuals to embrace their skin journey with confidence and clarity. The brand is dedicated to expanding its offerings and remains committed to delivering innovative solutions that cater to diverse skincare needs,” added Davel.
For more information about Fundamentals Skincare and to explore the full range of products, visit www.fundamentals-skincare.co.za