Roche Bobois 2024 – A Star Collab is Born at Milano Fair

Jiang Qiong Er

Roche Bobois is excited to announce a partnership with Chinese designer Jiang Qiong Er, featuring her “Bamboo Mood” collection premiering at Milan Design Week 2024.

Jiang Qiong Er, founder of SHANG XIA, is celebrated globally for her design expertise.

Jiang Qiong Er is a multitalented artist, designer, and entrepreneur known for blending traditional Chinese culture and craftsmanship with contemporary and sometimes futuristic elements. She studied under renowned Chinese art master’s before pursuing degrees in art and design in Shanghai and Paris. Throughout her career, she has excelled in various creative fields, including painting, graphic design, interior design, furniture and jewellery.

In 2009, Jiang co-founded the luxury brand Shang Xia with Hermès, serving as its creative director and CEO. While gradually stepping back from her operational role at Shang Xia starting in 2021, she has focused more on her personal artistic pursuits and collaborations with international luxury brands. She has received numerous accolades, including being named one of the 25 most influential Chinese figures in global fashion and lifestyle by Forbes in 2011. She has also been honoured by the French Republic with titles such as Chevalier des Arts et des Lettres and Chevalier de l’Ordre National du Mérite. In 2023, she was recognized as the World’s Outstanding Chinese Designer by the Design for Asia Awards (DFA).

Jiang Qiong Er’s collaboration with Roche Bobois in the Bamboo Mood collection exemplifies her talent for seamlessly blending traditional Chinese symbolism with modern design sensibilities. By infusing elements of bamboo, a symbol of integrity and resilience in Chinese culture, into a range of furniture pieces, she creates a poetic interpretation of these values, marrying innovation with elegance.

The partnership with Roche Bobois not only showcases Jiang Qiong Er’s artistic vision but also highlights the commitment of both brands to craftsmanship, heritage, and innovation. Roche Bobois’s worldwide  dedication to showcasing diverse creative talents aligns perfectly with Jiang Qiong Er’s multidisciplinary approach, resulting in a collection that embodies both brands’ values.

Furthermore, the inclusion of exclusive pieces crafted specifically for the Guardians of Time exhibition in Paris during Olympic Games period demonstrates the depth of collaboration between Jiang Qiong Er and Roche Bobois. These pieces, such as the meditation seat and cocktail table, add an extra layer of significance to the exhibition, further enhancing the immersive experience for visitors.